on 09/10/2021 at 12:30 p.m.

The Wolverhampton Wanderers are making social audio a part of their games this season. The social audio startup HearMeCheer will integrate its platform into the Premier League team’s website for the season after a successful pilot project in May.

Premier Social Audio

Wolverhampton fans can audio chat with other fans on the team’s website ahead of their Saturday away game against Watford FC via the HearMeCheer widget embedded there. Users enter their name and enter the shared virtual room. You can set up a private room with a code to share with those who want to join, or enter a room received from a host. To make the game-like experience, HearMeCheer combines the audio streams from all rooms into a background sound that mimics a crowd, with the cheers and roars giving real-time responses to the game. All audio streams are merged and fine-tuned to avoid feedback on an individual basis.

“We are delighted to become the first Premier League club to work with Hear Me Cheer after a successful test last season,” said Wolverhampton’s digital boss Richard Pepper. “We’re always looking for innovative ways to get in touch with supporters, and that met all of the criteria for us. We’ve gotten a bigger commitment to audio over the past few months, and Hear Me Cheer is a great opportunity for us to include supporters on this journey. ‘

HearMeCheer Up

Sports and social audio are becoming popular partners. The NFL recently signed a contract with Twitter to integrate the social audio platform Twitter Spaces for live audio content. Previously, the league worked with Clubhouse to promote this year’s draft. Clubhouse set up a digital venue for official NFL discussions, hosting rooms, and a fan-led mock-draft, though nothing is specifically designed for the coaches and players to interact with attendees. Clubhouse also served as the exclusive social audio partner for the National Hockey League prior to the Stanley Cup this year.

In addition to Wolverhampton, the startup counts the New York Red Bulls, a Major League Soccer team and college football teams, including Ole Miss and Iowa State, among its customers. The company made the sound of fans available to teams to play in their stadiums and broadcast as the COVID-19 pandemic limited the number of people allowed to play. However, HearMeCheer’s deal with Wolverhampton is a huge milestone for the startup. The company hopes to leverage Wolverhapmton’s avid fan base to land deals with more soccer teams and a role at other events.

“They are leaders in fan engagement and our integration of the HearMeCheer social audio“ widget ”is featured prominently on their website, which has millions of unique visitors every month. The full integration of HearMeCheer’s social audio technology into the Wolverhampton Wanderers website allows their fans to stay on the website, ”said Elias Andersen, CEO of HearMeCheer. “It’s a more strategic approach to all 45 games this year with our expanded capabilities and ease of integration.”

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Eric Hal Schwartz is staff writer and podcast producer for Voicebot.AI. Eric has been a professional writer and editor for more than a dozen years, specializing in the stories of how science and technology intersect with business and society. Eric lives in New York City.

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