Good.

The National Hockey League has approved the placement of advertising logos on team jerseys in the game from the 2022/23 season, so a report this morning from Sportico.

The report says teams are allowed to put a company logo patch on their jerseys and that patch must be able to fit “a 3” x 3.5 “rectangle. This is larger than the 2.5 “x 2.5” promotional badge worn on NBA jerseys.

Fun fact: I honestly made this graphic in 2015 in anticipation of this news one day

Sportico reports that the plan was unanimously approved by all 32 clubs, so even the most traditional clubs like the Habs, Rangers and Leafs all seem “Let’s go!”

While the ads cannot be worn on jerseys until October 2022, the report says teams can now start working on these deals.

The NHL avoided the use of advertising logos on uniforms for the first 103 seasons before the financial pressures of the pandemic required it adding advertiser logos to player helmets for “only one season” in the period 2020-21. Players will continue to wear this helmet advertisement for one season for a second season from autumn.

All 31 NHL teams at the time wore advertising on their helmets during the 2020/21 season

I will not mince my words. This news may not be entirely unexpected, but shit.

Yes, placing an ad directly on a shirt is very common practice in Europe and elsewhere around the world, but it was this clean, ad-free look that most of North America’s big teams wore, that they were just so much more special than the others . They just looked more professional and conveyed the message that this league, this team is doing so well that they don’t have to put advertising on their jerseys, but instead this space for our logo, our colors, our names, our numbers.

I suppose I can’t fault too much, considering that I have (note: extremely necessary) advertisements on this site to keep things going. Still … I would like to think that if I were able to make them obsolete, I would remove them all.

Oh well.

It is what it is. Let’s just hope the others hold out a little longer, although I can’t imagine that it will be much longer before Major League Baseball catches up with them.