Imagn announces a multi-year extension of the partnership with MLS and a new partnership with MLSPA
| USA TODAY NETWORK PRESS ROOM
Imagn, a leading photo wire service provider and division of Gannett Co., Inc., today announced a multi-year partnership extension to serve as the worldwide official photo partner of Major League Soccer (MLS) and Soccer United Marketing (SUM). The pre-eminent commercial soccer company in North America overseeing the commercialization, marketing, promotion and operational execution of the region’s most successful soccer companies. In addition, Imagn announced a new, long-term partnership with the Major League Soccer Players Association (MLSPA) and its group licensing partner, OneTeam Partners, to serve in the same role as the players’ union.
With content sourced straight from the USA TODAY NETWORK and the nation’s largest sports image wire service, Imagn offers award-winning sports, entertainment, political and breaking news photography. A dedicated network of 300+ employees and photographers from 250+ local news brands and the US TODAY generates nearly 2 million images a year of the most compelling sports moments, local and national news, major political events and the red carpet. worthy shots in the entertainment industry.
“Football is the fastest growing sport in North America. We are excited to be working with MLS and MLSPA to keep these great athletes in action,” said Bruce Odle, President of Imagn People and Platform in Support of Our Photojournalists and Business Partners. We look forward to serving and growing the brands of the league, teams and players as well as our global media clients. “
Under the agreement with the MLSPA, Imagn will support sponsors and licensees interested in the use of MLS player images in consumer and commercial products and advertising campaigns.
“The impact of visual content on connecting fans and partners with the diverse personalities of MLS players has been significant,” said Dan Jones, MLSPA chief operating officer. “We are excited to welcome Imagn as the Official Photography Partner of MLSPA and look forward to working with them and our partners at OneTeam to further develop the commercial opportunities in the market.”
Imagn kicked off its football coverage in April 2021 with MLS’s 26th season. Covering hundreds of games for the league annually, including the league’s marquee events such as the All-Star and MLS Cup, Imagn is dedicated to providing world-class photography for the league.
“Imagn is committed to capturing the intensity, passion and drama of Major League Soccer and its young, diverse and inclusive fan base,” said Emily Unruh, MLS vice president, consumer products. “We look forward to working with Imagn to share the football special.” Moments with the world for years to come. “
As part of the expansion with SUM, Imagn will continue to serve in a similar capacity for SUM’s US tour with the Mexican National Team (MNT), including the upcoming 2021 edition of the Mex Tour. The Mex Tour kicks off in Arlington, Texas on May 29th when the Mexican national team takes on Ireland.
To find MLS, SUM, and MLSPA photos, visit www.Imagn.com.