EURO STYLE: As part of his company’s four-year deal with the Italian Football Federation, Giorgio Armani unveiled his latest official uniforms for the country’s football team on Thursday.
When participating in the UEFA Euro 2020 football championship – which was postponed last year due to the pandemic and runs until July 11 – the team will play its first game against Turkey on June 11 at the Stadio Olimpico in Rome.
The athletes and the management of the soccer team wear Emporio Armani suits, consisting of a light blue and white blazer with a mandarin collar made of seersucker cotton with a creased effect, paired with casual black trousers.
The luxury brand said the uniforms were inspired by the style and elegance of Enzo Bearzot, a football player and coach who is credited for helping the Italian team win the 1982 World Cup.
“I am proud to dress our national team for such an important championship at this time of general restart. I’ve been working on an idea of elegance that is spontaneous, sporty and authentic. I designed a suit that is light but dignified, as dignified and proud as our minds should be at the time, ”said Armani.
“I would like to thank Mr Armani because he has succeeded in designing a suit that combines and reinforces three fundamental characteristics of this young, elegant and determined national team. His style fits perfectly with the direction the coach has given the Azzurri [Roberto] Mancini, ”said Gabriele Gravina, President of the Italian Football Association.
According to the four-year contract with the football association, the Italian U21 and women’s football teams also regularly wear Emporio Armani off-field uniforms. This partnership underscores Armani’s close relationship with the world of sports.
In addition to overseeing the Olimpia Milano basketball team, Armani has selected a wide variety of athletes over the years to drive communications for its brands. The list includes footballers Cristiano Ronaldo, David Beckham, Kaká, Luís Figo, Fabio Cannavaro and Andriy Shevchenko, tennis star Rafael Nadal and swimmers Federica Pellegrini and Filippo Magnini.
Previously, the Armani company created the jerseys for the Italian national soccer team for the 2012 and 2016 Olympic Games and for the 1994 World Cup. In addition, the fashion house designed the official jerseys for the soccer teams Newcastle United, Chelsea and Bayern Munich.